10 “Must-do’s” for Healthcare Practice Websites

From: BEI HealthcareIT Update, June 2011

This list hits the basics – the elements that you “must-do” to avoid having a website that is actually a detriment to your practice. Many more steps, including search engine optimization, will give you even better results!

1. Contact info – a specific person’s name (preferred), phone and email
2. Locations of your offices
3. Directions to your offices
4. Physician Profiles (photo, either professional taken or good quality showing the physician doing something they like to do – sport, hobby, etc.) There should also be a written narrative about the physician that talks about who they are rather than just what they have achieved. Think of this as an opportunity for a prospective patient to get to know the physician.
5. Current copyright date and legal disclaimers
6. Clear message about your specialty
7. Insurance plans accepted
8. Forms that patients need
9. No spelling errors
10. News (include only if you can keep it updated)

What’s Worse than NO Website?

From: BEI HealthcareIT Update, June 2011

By Randall V. Wong, M.D.

To be successful, your medical practice must have a marketing strategy and that marketing strategy must include a web page. A website for a medical office serves a dual purpose; a resource for existing patients and a marketing tool to attract new patients.

If you don’t have a web page, you might as well not exist these days. Patients expect some sort of web presence and if you don’t have a website, many patients simply won’t bother with you. There is, however, an even scarier scenario… having an outdated page! Read More